“From Musical Passion to Professional Identity in the Music Industry”

When Esther came to Rooted Singing®, she loved singing and had a strong instinct for working with musicians. At the same time, she wanted to develop more professionalism — both vocally and in her self-employed work. She was looking for vocal stability, a deeper understanding of expressive voices, and clearer direction for her professional future, which was increasingly pulling her toward the music world.

Throughout the training, Esther received exactly that foundation. She learned how to analyze voices with nuance, assess vocal quality professionally, and evaluate artistic skill realistically — abilities that extended far beyond her own voice. At the same time, she gained a deeper understanding of how artistic quality emerges and how musical impact can be shaped intentionally.

This competence became her decisive advantage. While exploring different career paths in the music field, she discovered a particularly compelling niche: representing handpicked musicians for events. A field that demands the highest level of professionalism, sensitivity, an accurate read of artist personalities, and a deep understanding of musical impact.

Esther combined her organizational talent with her growing expertise to open this field for herself. Today, she runs multiple artist agencies and is an established entrepreneur in the music and events industry — clear in her role and confidently grounded in her ability to evaluate artistic quality.

Esther’s journey reflects what Rooted Singing® stands for: a training that empowers people to shape their vocal and professional identity clearly, professionally, and with confidence — and to position themselves authentically within the music industry.